Referral Traffic From Google Search Surpasses Facebook on Mobile Devices
Google search has surpassed Facebook as a top source of mobile referral traffic, according to a new report from Chartbeat.
Facebook referral traffic is also being eclipsed, for the first time, by direct-to-site traffic on mobile devices.
Chartbeat has traced the decline of Facebook referral traffic to back to algorithm changes that were implemented earlier this year. This is when Facebook began showing more personal updates from friends and family, and fewer links to off-site articles.
The rise in referral traffic from Google search is attributed is primarily benefitting pages that use AMP.
”As we explained earlier this year, referral traffic from Google…