Search Marketing: Local Search Marketing

Google brings local lead generation to Google Assistant and Google Home

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which generates a lead or contact with a local service provider. In the case of IAC-owned HomeAdvisor, which...

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