A site audit should suggest why a site isn’t ranking well, then suggest what can be done to fix it.
Fixing technical SEO issues like title tags, speeding up a site, improving poor inbound links are important issues to resolve. But adding appropriate keywords to title tags and other technical SEO fixes are largely an exercise in optimizing for ranking signals, something that John Mueller has labeled “short-term thinking.”
Technical SEO is important. But a site audit can go further to help a site recover its ability to generate sales and leads.
This article focuses on examining what Google is doing when it ranks websites then applying those insights to…