Smart Content & Smart SEO: Mastering Audiences & Architecture

Smart Content & Smart SEO: Mastering Audiences & Architecture

In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences.

What Is Smart Content?

Simply put, smart content is:

  • Discoverable (easily found).
  • Optimized (from point of creation).
  • Profitable (measurable).
  • Easily displayed with related topics and content.

Creating smart content can be done independently of the website user experience. However, it should be implemented with an architecture that is built to display content in a semantic view.

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