Social Media Engagement: Why It’s Important and How To Do It Well

Social Media Engagement: Why It’s Important and How To Do It Well

At Buffer, we think a lot about the future of social media.

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers.

Social media is as much about engagement with other people as it is about sharing content.

It’s why we call it “social” media.

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

1. Simply broadcasting content results in low reach and referral traffic

Over the last few years, organic reach (on Facebook in particular)…

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