Social Media Marketing

10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy....

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How B2B Companies Can Build Their Brands on Instagram

Instagram has proven to be an effective way to market to hard-to-reach demographics. PHOTO: Photo by ian dooley on Unsplash What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely...

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Will Customers Buy Into Your Seller Persona?

We've all heard of buyer personas, but the seller persona you present in public will help customers decide whether or not to do business with you PHOTO: Autumn Goodman on unsplash You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to...

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13 Fantastic Places to Find Background Music for Video

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too!...

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