Social Sharing Down 50% Since 2015

Social Sharing Down 50% Since 2015

BuzzSumo Director Steve Rayson today released Content Trends Report 2018, a 36-page report on the state of content marketing and how it has been promoted on social media over the past several years.

Rayson examined the social sharing and link-earning stats of 100 million posts published in 2017, and compared them to a similar sampling from 2015. His overall conclusion: “If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective.”

Here are a few of the most interesting revelations from the report:

Social Sharing Is Down 50 Percent

Rayson measured the number of social shares on 100 million posts published in 2015, and…

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