BuzzSumo Director Steve Rayson today released Content Trends Report 2018, a 36-page report on the state of content marketing and how it has been promoted on social media over the past several years.
Rayson examined the social sharing and link-earning stats of 100 million posts published in 2017, and compared them to a similar sampling from 2015. His overall conclusion: “If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective.”
Here are a few of the most interesting revelations from the report:
Social Sharing Is Down 50 Percent
Rayson measured the number of social shares on 100 million posts published in 2015, and…