Solving the Digital Experience Puzzle to Drive Customer Loyalty

Solving the Digital Experience Puzzle to Drive Customer Loyalty

PHOTO: Jessica Rossi

No industry is safe from the fierce competition taking over the commercial sector as small and mid-sized enterprises vie for customer attention against tech giants who have mastered the trade.

In the past few weeks alone, we’ve seen Amazon make major moves against Walmart to continue dominating the global ecommerce landscape with its in-car delivery and plans to begin offering special Whole Foods promotions to Prime members, including discounts on already marked-down goods, free delivery, and cash back rewards. This shows just how skilled the tech behemoth is at creating an all-encompassing ecosystem in which customers can…

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