Still Pushing Product? Time for a Reboot

Still Pushing Product? Time for a Reboot

If your marketing and sales approach starts with your product, all of your pitches will fall on deaf ears. PHOTO:
Michael Prewett

Look around you. In every aspect of society, all around the world, the way we’ve always done things has changed or is in the process of changing.

We aren’t buying CDs, we’re streaming music. Video games are more popular than movies. Instead of filling shelves with encyclopedias, we’re walking around with supercomputers in our pockets that give us access to pretty much all human knowledge, wherever we go. And our cars? They drive themselves. 

Against this backdrop, pollsters tell us we don’t really trust many…

Read Full Article