I love marketing automation.
So much so that we built a practice around helping companies set up effective marketing automation campaigns where we write workflows, playbooks, scripts, and provide technical help on a variety of platforms.
I hate marketing automation.
My inbox is a mess. I receive hundreds of emails each week from clueless marketers. They think because they have my email address they can send me cold pitches asking for meetings, phone calls, or downright spam me.
These marketers are clueless as to how to effectively use marketing automation. And they are ruining the tool.
But if you give an SEO who is tasked with building links access to…