Stop Torturing Your Data and Other Tips to Reveal True Data Insights
With the proliferation of data and automated analytic tools, spurious “insights” and meaningless correlations become more common every day.
One cause of this is the blind application of unsupervised learning techniques. Any successes that approach seems to yield can probably be attributed to the fact that, by random chance alone, analysis will always discover something interesting in data.
Another cause is dogmatic attention to pet and faith-based theories or, at the opposite…