Stop Torturing Your Data and Other Tips to Reveal True Data Insights

Stop Torturing Your Data and Other Tips to Reveal True Data Insights

The proliferation of data causes many of us to fall into the trap of false insights. Would you believe me if I told you eating bananas made you rich? PHOTO:
Jeremy Bishop

With the proliferation of data and automated analytic tools, spurious “insights” and meaningless correlations become more common every day.

One cause of this is the blind application of unsupervised learning techniques. Any successes that approach seems to yield can probably be attributed to the fact that, by random chance alone, analysis will always discover something interesting in data.

Another cause is dogmatic attention to pet and faith-based theories or, at the opposite…

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