Successful Digital Transformation Initiatives Put People at the Center

Over the last 15 years, marketing professional Bryson Duncan has watched with interest how organizations adapt to digital change. And in the process of this observation, he’s noted that technology has not always fully supported that evolution.

Duncan is currently senior solutions marketing manager at cloud-based work management solution provider Workfront, where his responsibilities include leading the vendor’s content management strategy.

“Traditional challenges of productivity, resource management, manual data analysis, motivation and collaboration still exist, but they’ve ironically been multiplied by the very thing we’ve implemented to help…

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