Take Charge of Your Customer Data for More Effective Marketing Campaigns

Take Charge of Your Customer Data for More Effective Marketing Campaigns

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Quincena Musical

Because businesses collect vast volumes of customer data, it’s easy to assume that marketers have everything they need to understand what makes customers tick. So why is it that so many marketing departments still resort to mass campaigns aimed at no particular demographic?

The reason is the same as it has been for years: Businesses have masses of data, but it isn’t often at their fingertips for use, and it isn’t necessarily easy to understand when it is readily available. Today’s marketers might be more comfortable using data in their campaigns than ever, but that doesn’t mean they are all proficient data…

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