Target Google AdWords Ads by Customer Address and Phone Number
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
This is made possible through AdWords’ Customer Match targeting which, until now, only allowed advertisers to target customers by email address.
Customer Match will target customers based on information provided in their Google account, which means they will have to be logged in before being accurately targeted.
When a match is found, AdWords will add the Google account to an advertiser’s Customer Match audience. Customer Match audiences can be targeted with ads across all Google properties.
Google explains how the process works in…