The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
One of the things that are so overwhelming about Facebook Ads is the data.
SO. MUCH. DATA.
It’s easy to get analysis paralysis if you aren’t careful.
On the other hand, the overwhelming data can also cause advertisers to just stick to a few metrics they feel comfortable with, and not explore anything else. Usually, these are things like cost per conversion or return on ad spend.
If those metrics start going downhill, it can be hard to diagnose what’s causing it without knowing where to look.
Knowing the metrics to keep a pulse on aside from the ones that are your end-goal can save you a lot of scrambling later.
So what Facebook ads metrics…