The 5 Key Elements for a Marketing Transformation Project

The 5 Key Elements for a Marketing Transformation Project

Before leaping into a digital marketing transformation project, take a long and hard look at the current state of your marketing organization PHOTO:
Katerina Radvanska

Marketing departments across the world buy shiny new technology products all the time. Each new tool promises limitless possibilities and profound increases in productivity or ROI, but in reality, many marketing technology purchases fail. This is simply because they are introduced without any consideration for the people, data, processes and culture within the whole organization.

Introducing new technology involves more than just buying it. In many cases, I believe the introduction of a…

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