The Benefits of Guest Blogging: Your Guide to Finding Success
If you’re a newbie blogger that wants to build your brand and reputation online, guest blogging is a helpful way to not only get more followers, but also to help you build credibility (and perceived expertise).
That said, some people think that guest blogging is dead. In fact, that’s exactly what Google’s Matt Cutts was trying to get across in his own article aptly titled “The decay and fall of guest blogging”.
To be fair, Matt Cutts’ article focuses on pointing fingers at those who go about guest blogging in a black hat SEO/spammy way. He warns against those who focus on gaining a quantity of backlinks without providing quality in terms of…