The Customer Is Always Right, Right?

PHOTO:
Isaiah Rustad

Potential customers often mistake Synup for a full service marketing agency. It isn’t — its product focusses solely on managing the local marketing and reputation of businesses. It doesn’t take care of, for example, content marketing. 

Another concept some customers don’t get is that Synup works on a subscription-based model, Synup’s CEO Ashwin Ramesh said. Customers have told the firm they want to pay a one-time-fee rather than subscribing to the product.

These two features are integral to Synup’s business model — yet if the company were paying blind allegiance to the voice of the customer (VoC), something…

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