The Demographic Your Digital Practices Can’t Ignore

Siarhei Plashchynski

The explosion of technology has a somewhat ironic parallel: The aging population. By 2050, the number of people age 65 and older is expected to be double what it is today. Why is that ironic? Because the general assumption is that older adults are incapable of embracing technological advances. Entire TV ad campaigns are built around the assumption that technology has to be extremely simplistic to be usable by older adults.

The assumption does have some validity: Only 25 percent of people 65 and older have a smartphone. But is that because older adults are incapable of embracing technology, or is it because businesses…

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