It’s imperative for SEM managers to have a broad toolset at their disposal at all times.
When it comes to free PPC tools, there are so many great free resources available.
After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone is trying to do the same thing in different ways.
The old Abraham Maslow adage of “If your only tool is a hammer, every problem looks like a nail,” comes to mind.
What follows is a comprehensive resource guide to free and freemium PPC tools, organized by task or goal, with tips and tricks to make the most of each tool.