The One Thing You Need to Do to Build a Top Content Marketing Strategy
The volume of content that’s being created and consumed has exploded in recent years. According to IDC, 71 percent of marketers say they have to create 10 times as many assets to support their different channels.
And if you think creating the content is overwhelming for marketers, just imagine the volume of content consumers have to parse through.
Brands are trying to cut through the noise by providing consumers with content that’s engaging and personalized, but also consistent with brand voice and messaging.
It’s no secret that great content creates great experiences. In order to stay ahead of the content curve, brands need to start by doing one…