The Power of Minimum Viable Products (and the Key to Their Success)

The Power of Minimum Viable Products (and the Key to Their Success)

Minimum viable products provide value to early adopters at the same time they provide valuable insights to growth marketers PHOTO:
Kelly Sikkema

If you’ve worked at an early-stage tech company or spent time with product management colleagues, you’ve undoubtedly heard the term “MVP” — and not just in reference to talented basketball players like Stephen Curry, Kevin Durant or LeBron James.

No, the MVP I’m talking about is something altogether different — but with just as much impact on a team’s success. MVP is short for Minimum Viable Product, although some have modified it to say Minimum Buyable Product (MBP), for reasons I’ll…

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