The Quality vs. Quantity Debate in Content Marketing Continues (Sigh)
Recently, many of the experts you know and love predicted that content marketers will focus on quality not quantity in 2018.
This bothers me. Why is this treated as a groundbreaking prediction? Shouldn’t we have been focused on quality all along?
Publishing For All the Wrong Reasons
Content marketing is a complicated discipline. Many people believe the correct approach is “publish, publish, publish” for SEO and social media and reach. But the goal of content marketing is to introduce an expert point of view into the…