The Rise of the Customer-Centric CIO

CIOs are discovering they create more value for the business when they make decisions with the end customer in mind PHOTO:
Ludomil Sawicki

We certainly don’t need another example of how the nature of customer service has changed in the past 10 years, though an article I recently read hinted at its future: A startup is offering paper-thin sensors to install in the flooring of physical stores. By monitoring each footstep, these sensors can now track where customers stand or walk, how long they waited, and where sales occurred. Analysis of this data then suggests an improved customer experience through revised staffing, floor layout or better…

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