The Role Of Emotion In Digital Customer Experiences

In the world of digital business, organizations have two choices – evolve or get left behind. The need for change has never been as urgent as it is now.

There has been a good deal of discussion over the past two years as to what change is needed, and who should be driving that change. Even still, it has been difficult to identify what  the key elements of a superlative digital and customer experience are.

While the use of technology undoubtedly helps develop and build experiences, recent research from numerous difference resources is beginning to show that emotion should be driving the way organizations build these experiences.

According to the…

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