The Role of Place-Onas in the Future of UX

Most people are familiar with the concept of a persona—a fictional character that embodies the traits of your target audience. Marketers gather details from user research and generate a representation of their ideal client. When developing a website or smartphone app, designing for a persona helps identify how users will interact.

Recently Bill Buxton took it one step further when he introduced the concept of a place-ona, a representation that uses smart device…

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