The SEO ‘do more with less’ cookbook
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance).
The good news is that in SEO, we are the kings and queens of “do more with less.” SEO professionals today are constantly competing against significantly larger teams — unless, of course, you are working at the online gorilla Amazon or in a top affiliate organization.
Over the past 20 years working in SEO, I have worked in pureplay, omnichannel, startups and Fortune 500, and the cookbook for…