There’s nothing stopping climate change deniers from using Google AdWords

There’s nothing stopping climate change deniers from using Google AdWords

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision.

In the Times article, Hiroko Tabuchi laid out how ads proclaiming climate change a hoax appeared at the top of Google search results when searching in private browsing mode. Yet, when the climate change reporter had private browsing mode on — and Google could access more signals such as past search and browsing history to target ads to users most likely to click…

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