Time to Consider that Links Matter Less for SEO?

Time to Consider that Links Matter Less for SEO?

A colleague asked me about legitimate link building. He wanted results oriented strategies, something that can scale but wasn’t blackhat or unrealistic “build content and they will come” advice. After thinking about his question that afternoon I realized that maybe links matter less for SEO that they have in the past.

Links Don’t Count the Same as they Used to

Just my observation, but it feels like there are at least three ways links affect rankings.

1. Validating Links

Some links are good for getting your site crawled and pass a little bit of PageRank. Obtain enough of these, and like four quarters, you’ll have a dollar. In other words, these…

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