Tips for Selecting a Marketing Automation Platform

Tips for Selecting a Marketing Automation Platform

When selecting a marketing automation platform, it can be hard to ignore the vendor hype. Here are some tips to get the platform your business needs PHOTO:
Albie Girl

How do you determine which marketing automation platform is right for your business?

The answer has become increasingly complicated because more vendors are promising artificial intelligence (AI) and machine learning capabilities, dynamic content and direct integrations with analytics tools, supply-side platforms (SSP) and demand-side platforms (DSP) and social media advertising.

The number of platforms available continues to expand: In 2017, Gartner ranked 22 different products…

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