To Understand Your Audience, Think Big

To Understand Your Audience, Think Big

Understanding your audience is the biggest key to a successful campaign; more so today than ever before.

While bold, it’s becoming increasingly clear from both a marketer and consumer perspective the annoyance of receiving irrelevant content or being retargeted with the same ad continuously.

Fortunately, the tools that help us understand, define and analyze our audiences have never been more robust.

Data management platforms, segmentation tools, advanced analytics, and even the introduction of advanced machine learning techniques have all made it easier for brands to build specific profiles of their target audiences.

But despite that, marketers still run…

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