Tools & Analytics

How to Use Regex for SEO & Website Data Extraction

One technology skill that is too-often ignored is regex.Regex searching and extraction is perhaps the single most useful, yet largely unknown skill, for web operations, SEO practitioners, web analytics teams, researchers, community managers, and digital marketers of all types.This article will explain what regex is and how to get started using it with web crawlers.In addition, you’ll also learn five interesting real-world regex use cases.What is Regex?Regex, or Regular Expressions,...

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3 Data-Driven Approaches to Find the Most Effective Content Ideas

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.If you are an experienced content marketer, you definitely know what a struggle content ideation sometimes is.On the one hand, you want to be creative, and on the other, you have to think about content effectiveness.When these two conditions are met, you get a relevant piece of content that provides value to people and meet...

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Google Image Search to Make Copyright Disclaimers More Visible

Google will be updating its image search results to make copyright disclaimers more prominent. In addition, Google will be removing direct links to the URLs of copyrighted images.These changes were announced as part of a newly-formed partnership between Google and Getty Images. The deal includes a multi-year global licensing partnership, which will allow Google to use Getty Images’ content within its products and services.Dawn Airey, CEO of Getty Images, explains...

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Google Adds Hotel Bookings to Search Results

Google is continuing to enhance the travel search experience, adding the ability to book hotels from search results. This comes just a week after Google upgraded the flight booking experience with delay predictions and cheaper fares.In addition to letting users complete bookings right from Google, hotel searches will also let users filter prices in new ways and find amenity information easier.Google intends to integrate Google Flights into hotel searches and...

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Google Analytics Introduces New ‘Audiences’ Report

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more...

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3 Stupid Easy Ways to Drive Conversions

I never realized it back then, but growing up in church, I learned an important marketing lesson:You have not because you ask not.That’s a loose translation of a Bible passage (I don’t recommend building an entire theology around that verse alone) that conveys an important point in life: If you want something, you typically have to start with the ask.A Lesson In Life… And BusinessA typical case in point. Every...

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The Essential List of Free PPC Tools

It’s imperative for SEM managers to have a broad toolset at their disposal at all times.When it comes to free PPC tools, there are so many great free resources available.After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone is trying to do the same thing in different ways.The old Abraham Maslow adage of “If your...

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Google Adds AMP Testing Tool to Search Results

Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results.Simply type “amp testing tool” into the Google search bar and you will see this submission form.After running an AMP URL through the submission form you will see the results page, which has several updated features. Users can...

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AMP URLs Will Soon Show Full Publisher Addresses

AMP URLs will soon drop the ‘google.com/amp’ prefix and show the full address of the original publisher.The URLs of all AMPs in Google search begin with ‘google.com/amp’ because the pages are not loaded from the publisher’s server, they’re loaded from the Google AMP Cache. This allows Google to control the AMP experience and ensure the pages stay consistently fast.Publishers have long been at odds with the Google prefix— it’s the...

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Google PageSpeed Insights Now Measures Real World Speeds

Google’s PageSpeed Insights tool has been upgraded with the ability to measure how fast a page performs in the real world.Previously, PageSpeed Insights would grade a page based on how many boxes it ticked on a list of best practices. It did not necessarily measure how fast a page loads.PageSpeed Insights will now pull data from the Chrome User Experience Report, allowing it to deliver more accurate results. Scores will...

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