Tools & Analytics

Here’s Why You Can’t Succeed Without a Content Gap Analysis

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s just say the cookies didn’t turn out well.A recipe website would not last long if they only provided you with half the ingredient list or left out key steps along the...

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How to Get Big Returns with Hyper-Personalized Micro-Targeting

After quickly gaining traction in consumer and political marketing, micro-niche targeting is now becoming increasingly popular in B2B settings as well.Experienced professionals understand that the days of mass segmentation are gone. The one-to-many approach is rapidly becoming a thing of the past, replaced by one-to-one targeting.Micro-niche targeting’s success can be attributed to its focus on smaller audiences and more relevant messaging to produce higher conversion rates. It allows brands to...

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SEO Audits That Build Leads & Sales

A site audit should suggest why a site isn’t ranking well, then suggest what can be done to fix it.Fixing technical SEO issues like title tags, speeding up a site, improving poor inbound links are important issues to resolve. But adding appropriate keywords to title tags and other technical SEO fixes are largely an exercise in optimizing for ranking signals, something that John Mueller has labeled “short-term thinking.”Technical SEO is...

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Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports

In an effort to help marketers integrate the data they need where they need it, Google AdWords is making an important update to Data Studio reports.With the help of a new feature called AdWords Data Control, users can now choose the source accounts for data they want to see in any Data Studio report.This eliminates the need to build separate reports for every user and every account.Now you can build...

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How to Use Facebook Page Insights Like an Expert

By now, most business owners and marketers know how important it is to have a Facebook business page.Facebook is a platform that provides an easy way for you and your customers and prospects to interact with each other. It’s also a fantastic place to:Alert people about sales and coupons.Announce new products or services.Highlight your lesser-known products.Share photos of your company’s community involvement in events such as 5K runs.But even if...

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6 WordPress Plugins That Will Speed up Your Site

With all the hard work that you put into building your website, do you know the one thing that can kill it before it even has a chance?Speed.Loading speed is essential to your site’s success.Think about it. How long are you willing to wait for a site to load before you decide to just move onto the next one?Not long, right?Most visitors to your site are only willing to wait...

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How to Battle Your SEO Enemies – And Win

This is a sponsored post written by Topvisor. The opinions expressed in this article are the sponsor’s own.They say you should know your enemy.The same is true for your online competitors.You should know your rivals if you want to get ahead of them.But how exactly can you conduct a smart competitive research today?Know Your EnemyMany businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100...

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