Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows.
Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations.
Choosing the right tool to add to your workflow largely depends on how you intend to use the data.
With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context.
In this article you will…