Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself.
This belief remains strong, although it’s 2018 and the quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags.
According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than word count, or keywords in the text body, description title, or H1 tag.
Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing.
True success – for search engine…