It seems to be an increasing scenario that some publishers are experiencing a drop in traffic without a change in rankings. Cross checking with SEO tools, analytics and AdSense impressions confirms a drop in traffic without a change in rankings. How do you fix something that’s seemingly not broken?
I’ve seen this kind of thing before. Except for a mistake (like a coding error), most of the times it is due to changes that are largely outside of the site itself. Yet there are still ways to address the problem. The first step is to diagnose what is the cause of the traffic drop.
When the drop in ranking happens gradually over time, this…