Many people talk about how important it is to have a “low bounce rate.”
But bounce rate is one of the most misunderstood metrics in digital marketing.
This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think.
You’ll also learn how to audit your bounce rate and what you can do to improve website engagement.
What Is a Bounce?
The short and simple answer is: “A bounce is when a user enters your website on a particular page and leaves from that very same page without taking any other actions.”
But if only it were as simple as that. Let’s dig a little deeper.
How Is Bounce Rate Calculated?