Understanding the Intelligent Content Journey

Machine learning aids the modern marketer PHOTO: Unsplash

Machine learning can’t replace marketing savvy or skill, but it’s invaluable in augmenting what marketers are capable of doing. Today, marketers are burdened with executing arduous tasks related to managing technology, as opposed to building customer relationships. The next major disruption for marketers will be in the form of embedded machine learning capabilities that augment and automate the content journey — making content more intelligent.

Let’s walk through each phase of the content journey and try to understand how content intelligence can augment marketing execution. We’ll…

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