Rank tracking is an important part of showing your clients that their SEO investment is seeing a return.
Ranking prominently on Page 1 leads to organic traffic – and traffic (if handled correctly) means leads.
Leads are ultimately what matters to a business, so does it matter if the client is ranking in first position, if they are in the Map Pack at the top of the search results page (SERP), or if they own the Featured Snippet space?
In part, a section of SEO practitioners are to blame for the fixation on ranking in the first position.
Sadly, a number of agencies still sell SEO packages and keyword optimization in a color by number fashion.