Up Your Personalization Ante With the Help of Machine Learning

Up Your Personalization Ante With the Help of Machine Learning

By layering machine learning on top of your existing customer experience solutions, companies can up the ante on their personalization efforts PHOTO:
chuttersnap

People have grown accustomed to companies offering them personalized experiences — so much so that they have begun to expect it as the norm. Indeed, in a recent report titled “The AI Revolution,” Salesforce Research reports that 51 percent of consumers and 75 percent of business buyers expect companies will be able to anticipate their needs and make relevant suggestions that by 2020. 

Many companies already offer personalized online experiences in varying degrees, depending on their…

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