So what does this have to do with your freelance business? Absolutely nothing, if you choose to ignore the next big step in online awareness and decide to relegate your business to the tried and true methods of marketing and self-promotion. I have only recently jumped on the bandwagon myself, but in doing so I have begun to recognize the potential for raising awareness and strengthening the branding of my business in my local community, as well as some simple search engine optimization (SEO) value they can provide. This post will examine a few of these services and how using them can contribute to your freelance business’s growth.
Geolocation is a hot topic in technology circles these days. Twitter has already added geotagging capability to tweets and Facebook plans to release a new location-based feature in late April. Google introduced Latitude in 2009, giving us all the ability to share our exact location with our friends at any given moment. Foursquare, Gowalla, and other location-based social networks are attracting new users at a rapid pace with no signs of slowing down, and “checking in” with these apps has become somewhat commonplace among the more technologically savvy (translate: geeks. I can say that because I guess I am one.)