Using Google Demographic Data to Optimize Your PPC Account

Using Google Demographic Data to Optimize Your PPC Account

Recently, when Search Engine Journal asked me to predict what will happen in paid search in 2018, I pointed to audience targeting.

Here’s an excerpt:

Next year, I predict that Google will put more resources into audience targeting methods – especially on the Search Network — while, at the same time, advertisers will become increasingly sophisticated users of existing AdWords targeting options….

Advertisers will become more skilled at targeting their preferred audiences by … means such as demographic targeting. Most advertisers are well versed in location and device adjustments, but few of us are as well versed in the demographic targeting that was…

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