Using non-English URLs for non-English websites is fine
Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them.
This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, “So to sum it up, yes, non-English words and URLs are fine, [and] we recommend using them for non-English websites.”
Here is the video followed by the transcript:
Can URLs use local non-English words?
For sites that target users outside of English-speaking regions, it’s sometimes…