Want Links? Here’s How to Create Link-Worthy Content

Want Links? Here’s How to Create Link-Worthy Content

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.


Creating link-worthy content take a lot of time, planning, and strategy.

The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get.

Editorial links are the best kind of links, the kind Google wants you to build.

But anything worth having is worth working for, right?

So let’s talk about how you can start creating link-worthy content.

What Is Link-Worthy Content?

Link-worthy content is, simply, useful content. Link-worthy content typically comes in four forms:

  • Informational: This is…

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