Site usability should be one of your top considerations when building or maintaining a website. If your website is difficult to use, people will be discouraged from using it—or ever coming back. Furthermore, in many cases, good usability directly translates to better results when it comes to SEO.
Some of the hallmarks of good website usability include:
- Mobile responsiveness: More and more people are accessing the internet via their mobile phones (and Google decrees this as important for ranking on search as part of their mobile-first initiative).
- Page load speed: Yet another important ranking signal from Google, thanks to a correlation with how…