What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

The rise of podcasts and music services like Pandora and Spotify, has given new life to audio marketing PHOTO: Unsplash

Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of the millennium, audio content lost its way. Televisions began to occupy the same living room corners once reserved for the family radio, and once the internet went mainstream — well, you know the story.

And yet, annual worldwide audio ad expenditure is expected to hit 31.7 billion in 2020,…

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