What Consumers Think About Recession-Related Marketing

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What Consumers Think About Recession-Related Marketing


Adweek Media and Harris Interactive polled 2,186 U.S. adults between September 25 and 29 to find out what American consumers think about advertisements that use the economy as a marketing tactic. As the firm says, advertisers have to decide how to deal with the issue of the recession. Some simply ignore it, but many have incorporated it into their messaging.

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