What Does Brand Loyalty Mean Any More?
Is brand loyalty dead? The question is a lot more complicated than you might think.
Historically, brand loyalty has gone through some changes over time, adapting to both issues of product quality and to issues of consumer preference. Consumer preferences are constantly changing, and one of the biggest shifts these days is in the ease of buying things online and having them delivered to your door.
Customers have the world at their fingertips and it is shifting the landscape of brand loyalty forever.