What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites.
The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and rich cards for your product pages.
Now there is a more advanced way to implement Schema Product markup which provides the benefits mentioned above and can also help your products gain additional visibility. Called GS1 SmartSearch, this advanced structured data type includes customer-facing attributes related to…