What is Intelligent Content and How Can It Help Marketers?

What is Intelligent Content and How Can It Help Marketers?

PHOTO: the real Tiggy

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder of The Rockley Group, who shared that definition from her book, “Intelligent Content: A Primer.” 

Intelligent content can be an asset for marketers, but it often depends on your use cases and content needs to determine whether you should implement the practice in your organization. So, we asked…

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