You have most likely heard of Latent Semantic Indexing (LSI).
The term has been appropriated by some in the SEO industry, including some well-known influencers. They claim that its application is key for organic search success.
In fact, a search for [latent semantic indexing] on Google reveals well-known sites such as HubSpot claiming that a little LSI will give your SEO a boost and take it to the next level.
So, what exactly is LSI?
And is there any actual evidence that LSI can help your SEO performance?
To answer these questions, let’s explore the origins of LSI and what it does (or rather, doesn’t) mean for SEO in 2018.
There is a surprising amount of…